Friday, October 30, 2009

Reading Newspaper Ranks Lowest

Examining the relationship between newspaper exposure as a student and current newspaper readership patterns, we find that there is a very strong relationship. Individuals with a high level of newspaper exposure as students are much more likely to be current regular readers of a newspaper.The impact of newspaper involvement in elementary, middle and high school separately is average. High involvement is associated with higher adult readership for every level of school. However, the impact appears to be slightly greater at the middle and high school levels. The impact of exposure to newspaper involvement programs appears strong among 21+.
Today’s teens don't really consume any of what we could call "traditional" media. They don't read newspapers because why bother reading "pages and pages of text" when they could instead "watch the news summarized on the internet or TV?"
“Being a working girl I cannot take out much time to read newspaper and flip pages but I make sure whenever I get time I read online newspaper which is very convenient and easy to read” says jasmine, 22 year old.



Jasmine, reading online newspaper

This increasing focus on the reading habits of children and teens underscores the importance of understanding adolescent newspaper use in the context of a contemporary environment full of media choices. When asked most of the teens said that their favorite sections are comics, sports, entertainment, and horoscopes and on the other hand they neglect broadsheets.
“I only read newspaper on weekends because I don’t get time and even if I do get little time in working days I prefer playing games on cell phones or computers,” said Huzaifa, 19 year old, college student.




Huzaifa


When sitting around the house with nothing to do, many teenagers instinctively reaches for their joysticks - in fact, playing video games is one of the most favorite ways teens spend an evening. Well the idea of picking up a newspaper never strikes their head. By chance if they happen to read anything it will be sports or entertainment as expected. Teens report reading magazines and newspapers just about as often as they report reading books. If roughly taken the percentage it will be near 25% that teens report reading newspaper.


Teenagers neglecting newspapers

Newspaper readership is not a priority to the majority of early teens. Given the importance of cultivating future generations of newspaper readers, it may make more sense for the newspaper industry to focus their efforts on developing readers at the elementary level, rather than middle- or high-school level.

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